Real estate developer Arco Vara appoints Annika Altmäe as Marketing Manager

As of today, February 3, Annika Altmäe joins Arco Vara as a Marketing Manager. Her focus will be on strengthening the Arco Vara brand, increasing customer satisfaction, and enhancing the company’s visibility in the real estate market.

After earning a master’s degree in communication management from the University of Tartu, Altmäe has spent the past decade specializing in marketing, primarily in the retail sector. She has successfully led marketing activities for both Rahva Raamat and the pharmacy chain Apotheka.

According to Kristina Mustonen, CEO of Arco Vara, the key factor in selection was Altmäe’s ability to deeply understand customer needs and ensure the company’s reputation and reliability in a highly competitive environment. “In a field with intense competition — whether pharmaceuticals or the book business — success depends on continuous innovation and creativity. These skills are also crucial for developing Arco Vara’s marketing strategy, highlighting the company’s unique strengths, and creating long-term value for both customers and the company,” explained Mustonen.

“Buying a home is one of the most important transactions in life,” said Altmäe. She emphasized that a personalized approach is particularly vital in the real estate sector. “At the end of last year, Arco Vara’s visual identity and value proposition got a long-awaited refresh, but the real work with effectively implementing the brand and differentiating it from competitors is still ahead,” she noted. The company’s forward-looking approach, commitment to sustainability, and ambitious growth objectives were the main factors which attracted her in Arco Vara.

In September last year, Arco Vara implemented a structural change aimed at assigning a dedicated leader to each key area within the company. According to Mustonen, a clearer division of responsibilities strengthens internal collaboration and ensures a more systematic approach to marketing and customer experience as well. “Arco Vara stands out with its 360-degree real estate journey, integrating development, construction, sales, and customer service. This integrated structure allows us to provide comprehensive solutions and ensure the highest quality at every stage of the process,” concluded Mustonen.