Elari Tamm to become sales director of real estate developer Arco Vara

Tallinn Stock Exchange-listed real estate developer Arco Vara has appointed experienced real estate professional Elari Tamm as its new Sales Director. Until now, Tamm has been the Managing Partner of Arco Vara real estate agency, which operates under a franchise agreement. This is a newly created role at Arco Vara, established to support the company’s growth plans and to ensure a seamless customer experience between real estate development and brokerage operations.

According to Kristina Mustonen, CEO of Arco Vara, the sales director’s role will focus on the comprehensive development of both the company’s sales strategy and customer experience under the Arco Vara brand. “Elari is a leader and strategist who sees the bigger picture – how the team, customers, marketing, and development can work together towards one common goal,” said Mustonen. “He has successfully led various sales teams and achieved results that speak for themselves,” she added.

Elari Tamm has worked in the real estate sector for more than 20 years, starting his career as a junior broker. Since 2018, he has been a Managing Partner and shareholder of the Arco Vara franchise agency. He describes the move to the development company as a natural step that will allow Arco Vara to strengthen its sales capabilities from within by combining the strengths of the development business and brokerage operations.

“The franchise agency and the development company Arco Vara have collaborated for years, but now it is time to take this cooperation to the next level and grow Arco Vara together,” said Tamm. “My goal is to establish a strong sales structure within Arco Vara and to offer customers a smoother and more consistent real estate journey,” he explained.

Arco Vara is currently working on several significant development projects, including the planned Lutheri development in the centre of Tallinn, the Kodulahe residential quarter near Stroomi beach, a development on Spordi Street in Kristiine, and the Arcojärve residential area by Lake Harku.

Elari Tamm will begin his onboarding as Sales Director of Arco Vara on a part-time basis starting August 1 and will transition to a full-time role in November. Both the listed company Arco Vara AS and the franchise-based real estate agency owned by other shareholders will continue to operate under the Arco Vara brand.