{"id":4448,"date":"2025-02-03T11:04:38","date_gmt":"2025-02-03T11:04:38","guid":{"rendered":"https:\/\/arcovara.com\/kinnisvaraarendaja-arco-vara-turundust-asub-juhtima-annika-altmae\/"},"modified":"2025-02-03T12:26:23","modified_gmt":"2025-02-03T12:26:23","slug":"kinnisvaraarendaja-arco-vara-turundust-asub-juhtima-annika-altmae","status":"publish","type":"post","link":"https:\/\/arcovara.com\/en\/kinnisvaraarendaja-arco-vara-turundust-asub-juhtima-annika-altmae\/","title":{"rendered":"Real estate developer Arco Vara appoints Annika Altm\u00e4e as Marketing Manager"},"content":{"rendered":"
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As of today, February 3, Annika Altm\u00e4e joins Arco Vara as a Marketing Manager. Her focus will be on strengthening the Arco Vara brand, increasing customer satisfaction, and enhancing the company’s visibility in the real estate market. <\/strong><\/p>\n<\/div><\/section><\/div>

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After earning a master’s degree in communication management from the University of Tartu, Altm\u00e4e has spent the past decade specializing in marketing, primarily in the retail sector. She has successfully led marketing activities for both Rahva Raamat and the pharmacy chain Apotheka. <\/p>\n<\/div><\/section><\/div>

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According to Kristina Mustonen, CEO of Arco Vara, the key factor in selection was Altm\u00e4e’s ability to deeply understand customer needs and ensure the company\u2019s reputation and reliability in a highly competitive environment. \u201cIn a field with intense competition \u2014 whether pharmaceuticals or the book business \u2014 success depends on continuous innovation and creativity. These skills are also crucial for developing Arco Vara\u2019s marketing strategy, highlighting the company\u2019s unique strengths, and creating long-term value for both customers and the company,\u201d explained Mustonen. <\/p>\n<\/div><\/section><\/div>

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“Buying a home is one of the most important transactions in life,” said Altm\u00e4e. She emphasized that a personalized approach is particularly vital in the real estate sector. \u201cAt the end of last year, Arco Vara\u2019s visual identity and value proposition got a long-awaited refresh, but the real work with effectively implementing the brand and differentiating it from competitors is still ahead,\u201d she noted. The company\u2019s forward-looking approach, commitment to sustainability, and ambitious growth objectives were the main factors which attracted her in Arco Vara. <\/p>\n<\/div><\/section><\/div>

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In September last year, Arco Vara implemented a structural change aimed at assigning a dedicated leader to each key area within the company. According to Mustonen, a clearer division of responsibilities strengthens internal collaboration and ensures a more systematic approach to marketing and customer experience as well. \u201cArco Vara stands out with its 360-degree real estate journey, integrating development, construction, sales, and customer service. This integrated structure allows us to provide comprehensive solutions and ensure the highest quality at every stage of the process,\u201d concluded Mustonen. <\/p>\n<\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"

As of today, February 3, Annika Altm\u00e4e joins Arco Vara as a Marketing Manager. Her focus will be on strengthening the Arco Vara brand, increasing customer satisfaction, and enhancing the company’s visibility in the real estate market. 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