{"id":3568,"date":"2024-11-20T08:03:17","date_gmt":"2024-11-20T08:03:17","guid":{"rendered":"https:\/\/arcovara.com\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\/"},"modified":"2024-11-20T09:00:19","modified_gmt":"2024-11-20T09:00:19","slug":"kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue","status":"publish","type":"post","link":"https:\/\/arcovara.com\/en\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\/","title":{"rendered":"Real estate developer Arco Vara introduces a new brand identity after 20 years"},"content":{"rendered":"<div class=\"block block-paragraph gutters\"><section class=\"content-block content-text\"> <div class=\"container\">\n<p><strong>Real estate developer<\/strong> <strong>Arco Vara has unveiled its new brand identity, emphasizing its commitment to creating modern and sustainable homes.<\/strong> <\/p>\n<\/div><\/section><\/div><div class=\"block block-paragraph gutters\"><section class=\"content-block content-text\"> <div class=\"container\">\n<p>Kristina Mustonen, CEO of Arco Vara, explained that the brand update was necessary to align the developer&#8217;s visual and strategic identity with the company&#8217;s growth and evolving ambitions. \u201cThe goal of rebranding is to strengthen Arco Vara\u2019s market position and reputation,\u201d said Mustonen. She believes the refreshed identity will foster stronger customer loyalty, support international expansion, and solidify Arco Vara\u2019s standing as a preferred employer in its field.  <\/p>\n<\/div><\/section><\/div><div class=\"block block-paragraph gutters\"><section class=\"content-block content-text\"> <div class=\"container\">\n<p>Marketing Manager Mariann Vendt assured that Arco Vara\u2019s core business and name remain unchanged, but the developer\u2019s tone of voice and appearance are becoming more modern. The rebranding features an updated logo that emphasizes the concept of home, reflecting Arco Vara&#8217;s core mission to create homes that inspire and enhance lives. \u201cAt the heart of the new brand is the motif of home, which conveys warmth and creates a cozy atmosphere, reflecting our commitment to the well-being of our customers,\u201d Vendt noted. \u201cWhen designing new homes, we anticipate our customers\u2019 needs and strive to make the entire home-buying process simple and seamless,\u201d she added.   <\/p>\n<\/div><\/section><\/div><div class=\"block block-paragraph gutters\"><section class=\"content-block content-text\"> <div class=\"container\">\n<p>According to the CEO, the decision to rebrand was driven by the need to more effectively communicate Arco Vara\u2019s mission of creating high-quality and sustainable homes. Vendt further emphasized that the company\u2019s vision remains to create homes where they would want to live themselves. <\/p>\n<\/div><\/section><\/div><div class=\"block block-paragraph gutters\"><section class=\"content-block content-text\"> <div class=\"container\">\n<p>The visual identity renewal process began in May and included the articulation of the brand story and the update of the brand promise: &#8220;Building the future, creating value.&#8221; As part of the rebranding, the company updated its logo, color palette, website, and marketing and sales materials. Visual changes to Arco Vara&#8217;s real estate offices operating under a licensing agreement will be gradually implemented by the end of the year.  <\/p>\n<\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Real estate developer Arco Vara has unveiled its new brand identity, emphasizing its commitment to creating modern and sustainable homes. Kristina Mustonen, CEO of Arco Vara, explained that the brand update was necessary to align the developer&#8217;s visual and strategic identity with the company&#8217;s growth and evolving ambitions. \u201cThe goal of rebranding is to strengthen [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real estate developer Arco Vara introduces a new brand identity after 20 years - Arco Vara<\/title>\n<meta name=\"description\" content=\"Real estate developer Arco Vara has unveiled its new brand identity, emphasizing its commitment to creating modern and sustainable homes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arcovara.com\/en\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real estate developer Arco Vara introduces a new brand identity after 20 years - Arco Vara\" \/>\n<meta property=\"og:description\" content=\"Real estate developer Arco Vara has unveiled its new brand identity, emphasizing its commitment to creating modern and sustainable homes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arcovara.com\/en\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\/\" \/>\n<meta property=\"og:site_name\" content=\"Arco Vara\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-20T08:03:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T09:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arcovara.com\/wp-content\/uploads\/2024\/11\/Kristina-Mustonen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"keiu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"keiu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arcovara.com\\\/en\\\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arcovara.com\\\/en\\\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\\\/\"},\"author\":{\"name\":\"keiu\",\"@id\":\"https:\\\/\\\/arcovara.com\\\/#\\\/schema\\\/person\\\/910261d4ffcfe62188c2e6f07eb975fd\"},\"headline\":\"Real estate developer Arco Vara introduces a new brand identity after 20 years\",\"datePublished\":\"2024-11-20T08:03:17+00:00\",\"dateModified\":\"2024-11-20T09:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arcovara.com\\\/en\\\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\\\/\"},\"wordCount\":327,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/arcovara.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arcovara.com\\\/en\\\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arcovara.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Kristina-Mustonen.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arcovara.com\\\/en\\\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arcovara.com\\\/en\\\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\\\/\",\"url\":\"https:\\\/\\\/arcovara.com\\\/en\\\/kinnisvaraarendaja-arco-vara-kaubamark-sai-parast-20-aastat-uue-kuue\\\/\",\"name\":\"Real estate developer Arco Vara introduces a new brand identity after 20 years - 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